Video Production Columbus Ohio

internet TV vs. The Big Four

June 11, 2009 · 1 Comment

With a fear of spending firmly instilled, advertising pocket books have gone from being lined to being stitched closed. As a company that rides in the wake of advertising decisions, we here at I’AMedia see trends and patterns that those too close to the problem are blind to.

We’ve recently coined the phrase iTV, a low cost, highly effective method of advertising. In olden times, broadcast television (ABC, NBC, FOX, CBS) were the only home for your infomercial or pilot episode.

Snuggie infomercial image

Snuggie infomercial image

The costs were (and still are) high, and any immediate results were cloudy at best. With iTV, the numbers are immediate, and knowledge of products can (more…)

Categories: advertising
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